Professional résumé
Priscila Garo
Marketing & Business Intelligence Professional
Calgary, Alberta, Canada · LinkedIn: linkedin.com/in/priscila-garo · github.com/ppgaro · www.garo.pro
Summary
I connect marketing, data and event operations to help teams understand what is working and deliver thoughtful experiences. My background spans B2B event marketing, CRM and reporting, digital marketing coursework, and hands-on Power BI and Excel analysis.
Skills
Event marketing · Campaign and KPI reporting · Power BI · Data modelling · DAX · SQL · Power Query · Excel · Salesforce · CRM and newsletters · Event operations · Stakeholder reporting · SOP writing · English (fluent) · Portuguese (native) · Italian (intermediate)
Experience
Event Supervisor · Spruce Meadows
Apr 2023 – Oct 2026Calgary, AB
- Built Excel run-and-flip workbooks and equipment checklists for event operations.
- Monitored budgets, labour hours and ancillary revenue; prepared post-event reports and operational reviews for senior leadership.
- Authored a Master Catering Service Manual documenting team standards and procedures.
Guest Service Expert · Delta Hotels by Marriott
May 2022 – Jun 2025Calgary, AB
- Coordinated guest-service and billing follow-up across hotel teams; managed room blocks, contracts, folio audits and deposit invoicing.
- Tracked guest-service KPIs and maintained a guest complaint rate below 1%.
Restaurant Manager · Denny's
Oct 2019 – Jun 2021Calgary, AB
- Grew monthly revenue 15% over 12 months through POS analysis, upselling and menu optimization.
- Managed financial, payables, payroll and inventory records for a location with about $75K in weekly sales and 40+ staff.
Events Manager · Leave It To Us (LITU)
Aug 2017 – Oct 2019Toronto, ON
- Coordinated 100+ client events with budgets from $10K to $100K, using Salesforce for logistics and event records.
- Tracked event KPIs; documented improvements in attendee engagement and registration processing over six months.
Restaurant Manager · The Eggspectation
Jul 2018 – Aug 2019Toronto, ON
- Grew quarterly sales 25% through campaigns and CRM, and increased morning sales 20% with an Early Bird promotion.
- Built a weekly Excel operations chart and trained 50+ staff for a restaurant opening.
Event & Marketing Manager · Mobile Ecosystem Forum
Jun 2012 – Feb 2016São Paulo, Brazil
- Led regional event marketing for 70+ events, including sponsorship packages, newsletters, social content and localized communications.
- Prepared Salesforce KPI and ROI reports, managed sponsorship tracking and event budgets, and compared actuals with forecasts.
Selected projects
- Calgary Crime Analysis dashboard — Power BI coursework: star-schema model, DAX measures, bookmarks and synced slicers for 2018–2024 data.
- Google Merchandise Store analysis — digital marketing coursework using Google Analytics.
- The Co-operators content and SEO audit — digital marketing coursework.
- B2B event marketing and sponsorship — regional campaign and event work at Mobile Ecosystem Forum.
Education
Project and coursework labels distinguish academic work from professional experience. Quantified outcomes are included only where documented in the source résumé materials.