↗Professional work
Marketing · Digital Marketing · Events & Operations
B2B Event Marketing & Sponsorship
Regional event marketing and delivery for telecom conferences and member activities across Latin America.
Read the case studyHello, I’m Priscila
Marketing, data and event operations—connected by a focus on clear communication and practical insight.
Core capabilities
Skills & Tools
Core Expertise
Event Marketing
Promotional communications, sponsorships and event delivery.
Campaign Reporting
KPI and ROI reporting for marketing and event activity.
Business Intelligence
Power BI dashboards, data models and business requirements.
CRM & Email Marketing
Salesforce records, member newsletters and campaign tools.
Data Analysis & Reporting
Excel, SQL and Power Query for operational reporting.
Event Operations
Run-of-show planning, budgets and service coordination.
Tools & Technologies
Analytics & Reporting
- Power BI
- Excel
- Power Query
- SQL
Marketing & CRM
- Salesforce
- Mailchimp
- Canva
Events & Operations
- Eventbrite
A little about me
Useful work lives where people and information meet.
I bring more than a decade of experience across marketing, events, hospitality and operations. Along the way, I built a practical foundation in campaign and event delivery, stakeholder communication, CRM records, budgets and performance reporting.
More recently, I completed certificates in Business Intelligence and Information Technology in Calgary, building on my Digital Marketing certificate and Marketing Business Management diploma. I use Power BI, SQL, Excel and clear documentation to turn operational questions into useful reporting and next steps.
Selected work
Featured work & practice
↗Coursework
Business Intelligence · Data Analytics
Calgary Crime Analysis Dashboard
A Power BI exploration of Calgary crime data from 2018 to 2024, designed to help non-technical users examine patterns over time and across communities.
Read the case study↗Coursework
Marketing · Digital Marketing · Data Analytics
Google Merchandise Store Analysis
A Google Analytics review of ecommerce behaviour that identified cart abandonment and mobile conversion as areas for investigation.
Read the case study↗Coursework
Marketing · Digital Marketing
The Co-operators Content & SEO Audit
A structured content and search audit of public web and social channels, using course checklists and an on-page SEO template.
Read the case studyThe path so far
Work history
Apr 2023 – Oct 2026
Spruce Meadows
Event Supervisor · Calgary, AB
- Built Excel run-and-flip workbooks and equipment checklists for event operations.
- Monitored budgets, labour hours and ancillary revenue; prepared post-event reports and operational reviews for senior leadership.
- Authored a Master Catering Service Manual documenting team standards and procedures.
May 2022 – Jun 2025
Delta Hotels by Marriott
Guest Service Expert · Calgary, AB
- Coordinated guest-service and billing follow-up across hotel teams; managed room blocks, contracts, folio audits and deposit invoicing.
- Tracked guest-service KPIs and maintained a guest complaint rate below 1%.
Oct 2019 – Jun 2021
Denny's
Restaurant Manager · Calgary, AB
- Grew monthly revenue 15% over 12 months through POS analysis, upselling and menu optimization.
- Managed financial, payables, payroll and inventory records for a location with about $75K in weekly sales and 40+ staff.
Aug 2017 – Oct 2019
Leave It To Us (LITU)
Events Manager · Toronto, ON
- Coordinated 100+ client events with budgets from $10K to $100K, using Salesforce for logistics and event records.
- Tracked event KPIs; documented improvements in attendee engagement and registration processing over six months.
Jul 2018 – Aug 2019
The Eggspectation
Restaurant Manager · Toronto, ON
- Grew quarterly sales 25% through campaigns and CRM, and increased morning sales 20% with an Early Bird promotion.
- Built a weekly Excel operations chart and trained 50+ staff for a restaurant opening.
Jun 2012 – Feb 2016
Mobile Ecosystem Forum
Event & Marketing Manager · São Paulo, Brazil
- Led regional event marketing for 70+ events, including sponsorship packages, newsletters, social content and localized communications.
- Prepared Salesforce KPI and ROI reports, managed sponsorship tracking and event budgets, and compared actuals with forecasts.
Learning & credentials
Education
Diploma, Marketing Business Management
Paulista University (UNIP)
Professional development
Certifications
Certificate of completion
Certificate, Business Intelligence
University of Calgary Continuing Education
Jan–Dec 2025
- Power BI
- BI requirements
- Dimensional modelling
Certificate of completion
Certificate, Information Technology
SAIT
Jan–Jul 2023
Certificate of completion
Certificate, Digital Marketing
University of Calgary Continuing Education
Jan–Dec 2021
- Digital content
- Marketing analysis
- Digital promotion
Professional certification
ProServe Certification
Alberta certification
Training in progress
Training in progress
Google Business Intelligence Certificate
Coursera
In progress · 2026
The credential has not yet been completed.
Let’s connect
Have a role or project in mind?
I’m glad to hear from Calgary-based teams and organizations hiring remotely within Canada.