Coursework
The Co-operators Content & SEO Audit
A structured content and search audit of public web and social channels, using course checklists and an on-page SEO template.
Digital Marketing certificate coursework
Overview
This digital marketing course project reviewed public content from The Co-operators across its website and social channels.
Project type: Coursework. No employment or client relationship with The Co-operators is implied.
Objective and process
The project applied an SEO audit checklist and an on-page SEO template to review website content and the organization’s LinkedIn, X, Instagram and Facebook presence.
Deliverable
The work was organized as a content and SEO audit for the course. The source resume does not record a formal audit score, approved recommendations or implementation outcomes.
Limitations
The underlying audit document was not found in the reviewed workspace. This case study therefore describes only the verified scope and methods; it does not reproduce detailed findings or claim that recommendations were adopted.
Evidence note: Described in the verified Marketing resume; no original audit files were present in the reviewed working directory.