B2B Event Marketing & Sponsorship

Overview

At the Mobile Ecosystem Forum, Priscila managed regional event and marketing work for telecom conferences and member activities in Latin America.

Project type: Professional work, part of her Event & Marketing Manager role.

Objectives and responsibilities

• Support regional conference attendance, sponsor participation and member engagement.
• Localize head-office communications for English- and Portuguese-speaking audiences.
• Track activity and report regional performance to the head office.

Work delivered

• Prepared sponsorship packages in the documented $5,000–$45,000 range and coordinated sponsor deliverables.
• Produced and distributed member newsletters through Salesforce; localized promotional copy, social content, presentations and other communications.
• Represented the organization at more than 70 regional events.
• Maintained Salesforce records and prepared KPI and ROI reports with the General Manager.
• Managed event budgets, invoices, vendors and speakers, comparing actual costs with forecasts.

Outcomes and limitations

The source resume documents delivery scale and responsibilities, but does not tie a specific revenue or attendance outcome to this set of activities. No causal impact is claimed. The portfolio does not include client-confidential materials or event photographs because none were supplied for publication.